Central Oregon Visitors Association

300% growth

leaves a pretty challenging what's next.

Central Oregon Visitors Association had a special holiday wish.

And that was to inspire as many winter visits to Central Oregon as possible.

Our first step was how to convince people — primarily from Portland and the Bay Area – to travel to Central Oregon for a ski weekend.

That led us to a universal truth that our audience can relate to.

Our one key message:

We remove the wait because we have winter down cold.

We began to spread the message with an awareness campaign that invited prospective visitors to dial in their own adventure. From black diamond runs to hot toddies by the fire, we have it all.

There was a landing page

There were print ads

Then we added a tactical twist, promoting the Boy, Do I Need a Getaway Giveaway, which awarded a four-day ski vacation to the winner.

Did it work?

12,000,000 impressions

23,000+ clicks

33.85% click-thru rate

334% audience growth

That looks like a yes.

Deliverables

Research, PR, Advertising, Events, Illustration, Copywriting

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