Looking Forward in the Rear View Mirror

In this business, you’ve got to be moving forward, thinking ahead, and breaking new ground to keep your brand relevant and interesting. But, sometimes a peek backwards can be a good thing. So courtesy of HubSpot, we can take a well-organized look at 12 of the most memorable and successful ad campaigns…ever.

I recall every single one of these campaigns, even if #4, #5 and #9 were before my time. They are iconic examples of great advertising, so as a student of marketing, they were part of my vocabulary. As I look at them with a fresh eye today, I have the same reaction I did the first time I saw them: Remarkable. Brilliant. Artfully strategic. Every one of them. Why? Because they tapped into the emotional connection between brand, culture and consumer. When you do that, you’re destined for greatness. So take a look back. Then move forward.

The List

• Nike: Just Do It.
• Absolut Vodka: The Absolut Bottle
• Miller Lite: Great Taste, Less Filling
• Volkswagen: Think Small
• Marlboro: Marlboro Man
• California Milk Processor Board: Got Milk?
• Dove: Real Beauty
• Apple: Get a Mac
• Clairol: Does She or Doesn’t She?
• De Beers: A Diamond is Forever
• Old Spice: The Man Your Man Could Smell Like
• Wendy’s: Where’s the Beef?

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Read More